As the landscape of video has been evolving over the years, especially in the world of branding and marketing, trends too have also been ever-revolving to the latest and greatest new ways of shooting and displaying visual content. As we look on to the new year in 2023, there are some exciting new trends small businesses in Central PA and beyond can utilize to maximize their branding reach and interaction with customers. Here at Lead Lamp Media, we have broken down what we perceive as the top 4 video marketing trends for small businesses in 2023.
Following The Trends
As the landscape of video has been evolving over the years, especially in the world of branding and marketing, trends too have also been ever-revolving to the latest and greatest new ways of shooting and displaying visual content. As we look on to the new year in 2023, there are some exciting new trends small businesses in Central PA and beyond can utilize to maximize their branding reach and interaction with customers. Here at Lead Lamp Media, we have broken down what we perceive as the top 4 video marketing trends for small businesses in 2023.
1. Social Media Videos
If your business has not caught onto the wave of social media video content yet, the new year is a perfect time to start! Many businesses have created accounts on social media nowadays, but all may not be aware of the increasingly video-focused environment that has taken the way people consume content by storm.
Video – especially short-form video, has become a major focus of social media platforms. With the rise of TikTok, Instagram & Facebook Reels & Stories, YouTube shorts, and the like, the timeframe to really capture a potential lead has significantly been shortened. It used to be said that you have 8 seconds to capture someone’s attention on social media. With these short form videos that number is now 3 seconds. If you can’t catch someone’ attention in the first 3 seconds of your video, you have lost them to the void. Some of these short form videos that go viral don’t even last 8 seconds!
Small businesses should see this as an opportunity, as while it is easier to get lost in the pool of videos in today’s social platforms the advantages you gain are even more immense. Getting your content out in front of people is easier than ever before, and direct engagement with your brand’s fans can help build a community of loyal customers that have a greater capability to last. Lead Lamp Media can help with video production and social media management for businesses in Camp Hill, PA and the surrounding region.
2. Live Streaming
Live streaming has become an increasingly popular way for businesses to interact directly with their customers and build relationships. Services like Twitch and YouTube, as well as many social media platforms provide live streaming capabilities. Being able to livestream gives you the ability to interact with anybody from anywhere in real time. With the increasingly prevalent amount of people who prefer interacting online versus in person when time and distance are factors. Live streaming gives you access to those who are legitimately interested in what you have to say and want to be a part of your brand in some way.
On top of customer interaction, businesses can utilize live streams as an educational opportunity to inform their customers more deeply about a product or service they provide. This can be effective in generating content from the livestream that you can then use later on in other forms of content from stream highlights, to audio snippets, quoted graphics, etc.
3. Personalized Videos
Effective video marketing can also come in the form of personalized video communication. These are videos that small businesses can create to target a specific audience based on demographic data and interests. Creating video ads can also be targeted towards a certain group that has shown interest in purchasing a specific item or service from your company. You can even personalize specific videos for individuals if the client’s business is worth it to your company. Personalized videos help with increasing customer engagement and helping you attain trust.
Viewers who feel personally addressed will be far more likely to make an actionable interaction with your business. This could be visiting your website, filling out an online form, signing up for a newsletter, etc. Automation has helped streamline customizable messages without sacrificing large amounts of time and money. These types of videos are also more easily tracked through whatever platform you are using vs. going off of the data from television commercials or relying on print ads.
4. Interactive Videos
With developing technology in the virtual reality and augmented reality space, creating interactive videos has become an increasingly utilized tool to engage with potential customers. A simple but prominent way companies have been doing this is through QR codes.
Quick Response codes are scannable square barcodes which can be placed in both print and digital advertisements of all types. The codes are scanned from an individual’s phone and lead to a designated webpage set previously. For small businesses this could lead to a landing page, another video, a menu, etc. Taking advantage of increased technologies in phones has allowed apps like Tiktok and snapchat to integrate virtual and augmented reality, which advertisers can also take advantage of to create a fun or interesting environment for users to interact with.
Another way businesses can implement interactive video is by integrating answerable engagements like polls and quizzes. Interactive videos like these can greatly increase user engagement and have a longer lasting impression on the viewers. An added benefit to these types of videos is that you can gain data from the video itself, as well as the quizzes and polls that went along with it. While previously interactive videos were probably thought of as gimmicky and inaccessible to the majority of individuals, today it is quickly becoming a new method of engaging leads in a really effective and memorable way.
Conclusion
As video increasingly becomes the dominant form of content people consume, companies will continue finding ways to implement them in new and fresh ways. Peoples’ attention spans will change and technology will continue to advance. So, it is important as a small business to keep up with the latest trends to compete and outperform the competition. Interested in crushing the competition but don’t know where to start? We help small businesses in Camp Hill, Harrisburg, Mechanicsburg, and the surrounding area achieve their marketing needs. Contact our team at Lead Lamp Media for video production, social media management services, and more!