Effective Videos – Introduction
Using effective videos as a part of content creation has increasingly become an integral part of superior marketing strategies for businesses. Here at Lamp Lamp Media, we have the capabilities to provide you a large variety of video content creation services in the Central PA area. Before you jump into any one video though, you should analyze and consider what your options are and what type of videos will give you the best return on investment and/or fit your needs the most. From telling a story to promoting a product/service or explaining how it works there are certain types of videos that can effectively bring in more sales results over others. Simply having informational videos that prospects can look back on will increase your brand’s position as a thought leader in the industry and location you are operating from.
5 Types of Videos
Now that you know there are multiple types of videos out there that can be used for effective marketing and sales gains, we will break down some of the main types of videos you could utilize. While these aren’t the only types of videos out there, they are some of the most effective ones to truly see an impact on investment.
1. FAQ Videos
Frequently asked questions. Depending on the scope and complexity of your product or service this can vary but the premise is the same. An effective FAQ video involves taking the most common questions you receive about your business and create at least one video covering those questions so you can save yourself and your prospects time. Not only is this helpful from an informational standpoint, it goes even further to help weed out potential leads that may not be a fit for your product. They may watch the video and think “this isn’t for me” but that is helpful for you because now they won’t come in and waste your time with a dead end consultation.
2. Product / Service Showcase
You can even go further and break down the commonly asked questions to more complex showcases to help eliminate bad leads even further with Product / Service Videos. In these videos you want to convey what your subject is and how it works ideally as fast and effectively as possible. You want to showcase your product’s personality, what sets it apart from the rest of the competition. Let prospects know what they’re getting into and then the ones that really are looking for what you have to offer will come to you.
3. Testimonials & Interviews
Testimonial and interview style videos are great tools for personalizing the experience a potential lead will have with your business. You can utilize patient testimonials so your prospects can hear from others who have been at the point they are at currently. Real and honest customer testimonials have a real impact on a buyer’s decision to pull the trigger on your product or service. You can also introduce your own employees to prospects so that when they meet with them in person they will have a more personable experience and be more willing to trust the information they are giving.
4. Cost Videos
These ones can be a little tricky depending on the industry you are in. Regardless, being transparent with the costs entailed with your product or service will make you a lot more trustworthy and put you a step ahead of those competitors who require extra steps for that information. People like it when you get straight to the point. And a video going over costs or potential factors that can affect costs earns trust and that makes them more likely to go to you over the other competitors.
5. Company Explainer Video
The last video type we have on our list is an explainer video. This type of video revolvers around explaining what your company is and / or what sets it apart from your competitors. Breaking down the journey of your business through effective video storytelling tactics can help make customers fall in love with your product and mission. Differentiating yourself from your opposing companies is a surefire way to find your best suite prospects and create lasting customers.
Effective Videos – CONCLUSION
These 5 types of videos are a good starting point of what you could create. They can effectively increase sales, marketing results, and overall branding. They give you an opportunity to become an informational resource for prospective clients and individuals alike in your industry. You can increase your SEO by utilizing video in your webpages. People are more likely to stay on your page if you have a video as well. Having effective content can also lead to more backlinks especially if you have additional information prospects can learn about. While in-house video can work, not everyone has the time, resources, or manpower to make that happen. Luckily, Lead Lamp Media’s team of video production experts is able to help you to achieve the goals you are looking for through video for your Central PA business.