The Power Of Video
With the rise of social media and the way consumers interact with content has set the tone for a revolution of video in marketing. Video can help your business promote a product, educate prospective clients and tell your story in a narrative that fits your core values. Among these reasons and others, video has become a dominant way for businesses to connect with their customers on a personal level and stand out from the competition.
Return On Investment
According to HubSpot, “55% of marketers claim video marketing has an average ROI, and 41% of marketers report video marketing as having a high ROI.” Video is more important than ever before to keep yourself ahead of the competition and formulate relationships with your potential customers. And you can do all this without ever having had to meet them in person.
Also according to HubSpot “68% of marketers say content showcasing their products and services generates the biggest ROI”. Helping leads understand your product and how it works can help filter out those people who weren’t going to do business with you, while also showcasing yourself as more trustworthy to those who do fit your target market.
The Power of Social Media
As the world becomes increasingly more centered around the internet and its capabilities, having some sort of presence on social media is essential for the majority of businesses. Though you may not see a direct impact on ROI with social media, its capabilities to increase your branding and awareness are integral for growing your business. A statistic from MarketSplash says that “we have metrics that show video content on social media generates about 1200% more shares than text and image content combined.”
Through the increase of awareness of your brand as well as its credibility, you can become a thought leader in your local market (if not more). The rise of short form video with the likes of TikTok, Instagram Reels, and YouTube Shorts is only increasing and utilizing them to their fullest potential will allow your brand to reach even higher heights than before.
Conclusion
As you can see, video marketing can be an extremely useful tool to add to your arsenal of marketing weapons. Whether it’s time, personnel, or some other reason, not everybody has the capabilities for in house video marketing. That’s where we come in! Our expert team at Lead Lamp Media can help you brainstorm and create content that is best suited to your needs along with publishing that content on the right platform for your target market. Contact us to set up a consultation to see how we can help solve any of your marketing needs.