Giving away anything for free might seem like it is going against best business practices. Sharing more free information than might initially be comfortable can benefit a business exponentially. The resources that are distributed to your audience are key for establishing your authority and creating a relationship with potential clients.
Establishing Yourself as an Authority
When you put out the content that your audience needs or wants to read you set yourself up to be the ‘go-to’ person in the industry, particularly if you are willing to share just a bit more than your competitors.
The way our world works now the answers to our questions is available at our fingertips through search engines. By answering the burning questions that your ideal clients have, they will know where to go for reliable information.
Creating Relationships
Once your potential clients see you as an authority in your industry and keep coming back to you for information, they’ll do more than enjoy the material you present to them they also will begin to trust you as a person.
They will feel like they know you before you’ve ever even worked with them, so when it comes time for them to seek your service or product they’ll want to seek out someone they know they can trust.
How can you share more free information?
Sharing more content can be done on a variety of different platforms, it depends on where your audience is most likely to engage with your content.
For example, if you typically engage with your audience on social media doing things like live stream sessions answering their questions is a great way to not only provide them with the knowledge they are looking for but also build that relationship with them.
It can also be as simple as adding additional blog postings on your website. Perhaps include a video on your blogs to again really engage with your clients in a more personal manner.
You can also utilize creating a sign-up for them to access a free ebook or a downloadable PDF that you use to capture their emails. That email list can be used in turn to distribute even more resources.
The possibilities are endless for sharing free content with your potential clients. The more you can share the more they are willing to give back when they need your goods or services.
For more information on how you can implement this strategy into your business model, reach out to the Lead Lamp team to set up a call.